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Design Researcher & Strategist

I find the

I’m a design researcher and strategist turning human complexity into clear, consequential direction for products, services, and systems.

signal

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in the messy middle

Explore selected work
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CASE / 01 / CVS Health

Rethinking retail security without losing customer trust.

Exploring how retail environments, employee experiences, and operational practices can reduce theft while making shopping easier, safer, and more welcoming.

RETAIL RESEARCH
SERVICE STRATEGY
2025
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Go
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CASE / 02 / KROGER

Making quality checks simpler, from pallet to decision.

Designing a mobile inspection experience that helps warehouse teams capture produce quality, maintain traceability, and make confident accept-or-reject decisions.

2023
ENTERPRISE UX
WORKFLOW DESIGN
Go
CASE / 03 / SAP Ariba

Making complex procurement feel a little less complex.

Understanding how procurement professionals navigate everyday workflows, uncovering friction points, and translating research into clearer, more intuitive enterprise experiences.

2022
USER RESEARCH
ENTERPRISE UX
Go
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CASE / 04 / BDO TAX

Bringing clarity to a calendar full of complexity.

Exploring how tax-related deadlines, tasks, and information can be organized into an intuitive experience that helps users stay informed and plan with greater confidence.

2021
USER EXPERIENCE
FINTECH
Go

Questions worth getting lost in.

A selection of work spanning ambiguous beginnings, rigorous inquiry, collaborative sensemaking, and decisions that move teams forward.

Deeper dives into
research becoming direction.

Extended stories about the questions, evidence, collaborations, and decisions behind the outcome.

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USER RESEARCH
DESIGN STRATEGY

Making workplace culture visible, measurable, and actionable.

Exploring how employee experiences, organizational insights, and everyday behaviors can come together to help teams build healthier, more connected workplaces.

Go
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PRODUCT STRATEGY
UX RESEARCH

Making personalized wellness part of everyday life.

Exploring how AI-powered personalization and smart vending can make supplements more accessible, convenient, and responsive to individual needs and routines.

Go
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UX AUDIT
DESIGN STRATEGY

Bringing a community closer through better digital experiences.

Redesigning the Mahomet Area Chamber of Commerce website to make local resources, businesses, and opportunities easier to discover, navigate, and engage with.

Go

Yellow Slice . BDO . Croma . Deloitte USI . Kroger . SAP Ariba . MACC . CVS Health . Marshall . WDO . United Women . Samsung . Savannah College of Art & Design .

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