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Hi, I am Isha Deosthali a
User Experience Designer

Glad to see you here! I have a design mind which attempts at crafting experiences with simpler, easier and interactive engagement.

My Work

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AASRA - Assurance & Adoptive Support for Reliable Adopters

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AASRA - Assurance and Adoptive Support for Reliable Adopters is an application and VR game which was designed after studying the current Adoption scenario in India and analyzing the difficulties faced by various entities with in the domain of Adoption

UX Case Study
Design Management

Bumble - Case Study

The following case study is around Bumble, the online dating application.We studied the Business and Management Framework of Bumble in India. Studying their customer profile, marketing strategies and user pain points helped us ideate. Through this it led us to suggest some strategies to increase the market share of Bumble in India.


Behance - UI/UX Redesign Concept

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App Redesign

'Behance is a is a social media platform owned by Adobe "to showcase and discover creative work". The following project talks about the problems experienced by the users using the application in particular the proposed a redesign concept.

A keen look into improving the user experience of IKEA through the unique perspective of social psychology. The project looks at various user problems related to online and offline experience of IKEA and suggests recommendations to engage the user. 

Enhancing IKEA Experience 

Social Psychology x User Experience Design
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Going Beyond

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UX Design Sprint

WDO x UN Design Challenge

The concept CampusDirect is a comprehensive digital and physical experience which will meet the needs and goals of the young men (by-standers) as an interactive role-playing game and the physical discovery of hidden clues within the campus, stories to generate awareness and understanding, in order to prevent violence against women


Industry Projects

I've had the opportunity to work at two different organisations as a User Experience Design Intern and explore their approaches and implement for the required project briefs respectively. The projects involve domains of FinTech and Supply Procurement Chain, helping me explore two different domains and tackle the briefs with different approaches.

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