Test. Tailor. Transform.
Your Body. Your Rules. Your Routine!
MyxLabs explores personalized performance supplements through UX research, strategic design, and business modeling. Focused on zillennial needs around trust, access, and routine, the concept integrates smart vending pods, adaptive blends, and a connected dashboard to create a more intuitive and personalized supplement ecosystem.
Roles
Design Strategist
User Experience Researcher
User Experience Designer
Teams
Isha Deosthali; Milap Salot; Sravan Puli; Prerit Jain
Duration
10 weeks
Objective
To understand user behaviors and motivations around supplement adoption, address trust and clarity barriers through expert-backed validation and transparent feedback loops, and explore new delivery channels, like smart vending, to make personalized supplements more accessible, timely, and confidence-building.
Project Roadmap
01
02
03
04
Industry / Market Identification & Project Plan
Market Insight + Initial Concepts
Identifying & Understanding User Stakeholders
+
Generating Insights from User Data
Competitor Landscape & Analysis
Prototype & Business Model Canvas
User Feedback


+ 


Usability Testing
What’s holding users back today?
When was the last time we truly understood what we were consuming?
Supplements are everywhere, on shelves, online, and across social media. Yet most users have little clarity about ingredients, quality, or what their body actually needs. Catchy claims and influencer-led narratives often replace evidence, leaving users confused and misinformed.
When was the last time we felt confident choosing a supplement without second-guessing?
Between conflicting advice, overwhelming product options, and unclear dosage guidance, decision fatigue takes over. Many end up buying based on trends, not science. And for goal-driven users like athletes and health-conscious zillennials, this lack of personalization leads to wasted money, inconsistent habits, and unmet results.
Why is it important?
49%
of under 35 seek
personalized performance solutions.
(Mintel, 2024)
56%
prioritize clean label claims for their supplement purchases
(Mintel, 2025)
Why do these numbers matter?
Confusion is replacing confidence; leaving users unsure, overwhelmed, and dependent on trends instead of trustworthy guidance.
Digging deeper into the problem space
Confusion & Mistrust
Many users struggle to understand which supplements align with their body, lifestyle, and performance goals. With conflicting online advice, influencer endorsements, and unclear ingredient labels, decision-making becomes overwhelming. As a result, trust is shaped more by branding and hype than evidence or personalization.
Convenience Gaps
Existing purchase channels, whether retail shelves or e-commerce, aren’t built for adaptive or on-demand access. Users often buy in bulk without knowing whether a product works for them, or delay purchases because ordering and waiting feels tedious. The lack of real-time accessibility prevents supplements from integrating seamlessly into daily routines.
Consistency Struggles
Even motivated users frequently abandon supplement routines. Without visible progress, reminders, or feedback loops, supplements feel optional rather than essential. This gap between intention and habit leads to irregular usage, wasted products, and missed results; ultimately weakening trust in supplements altogether.
Problem statement
Despite growing awareness of wellness and access to health data through wearables and apps, performance supplement users are stuck with generic, static products that fail to reflect their evolving goals, body needs, and routines.
We built
MyxLabs combines an AI-powered app and smart vending machines to deliver real-time, personalized supplements. The app tracks goals, biometrics, and habits, while the vending machine dispenses adaptive blends synced to user data—creating a seamless, science-driven wellness experience.
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Vending Machine
How is MyxLabs different?
Athletes, fitness enthusiasts, and health, aware individuals
For
Seek personalization, clarity, and control, along with the ability to track progress and evolve over time.
Who
Performance supplements offer great-tasting, clinically backed, clean-label formulas
Our
Use AI, DTC access, and real-time feedback to drive better results and engagement.
That
Static supplement kits or one-size-fits-all routines that lack transparency or meaningful personalization
Unlike
Blend tech, biology, and behavior to create wellness that adapts and grows with users.
We
MyxLabs stands by
Personalisation
Credibility
Adaptibility
Synthesis & Reflection
A research-driven, behavior-centered venture redefining how zillennials navigate performance supplements, shifting from overwhelm to a trusted, personalized, and convenient ecosystem.
This project demonstrated how combining UX research, strategic design, and business modeling can uncover unmet needs and reshape supplement experiences into something more meaningful and user-aligned. It highlighted the importance of transparency, personalization, and feedback-driven systems—ensuring that wellness feels intentional, trackable, and responsive to users' evolving bodies and routines.
Collaboration shapes clarity
Team alignment and iteration made the ecosystem clearer, stronger, and user-driven.
Convenience drives adoption
Seamless digital and physical access makes supplements easier to use and act on.
Feedback fuels consistency
Visibility and feedback keep users accountable and engaged.